10 Italian Car Logos and Names

Italian Car Logos and Names

Italian car brands are often associated with luxury and class. Representing some of the most sought-after vehicles in the world, this article contains some Italian car logos and names.


The symbol of Italian automobiles has won the hearts of countless enthusiastic drivers.

Nowadays, it’s hard to meet someone who has not heard of brands like Ferrari and Lamborghini. 

Italian automobiles can be divided into categories, ranging from affordable everyday cars like the Fiat to spectacular, high-performance supercars like the Mazzanti. 

Italian automakers are well known for their mechanical prowess and how they make you feel behind the wheel.

Instead of concentrating solely on internal operations, the designers and builders of Italian automobile businesses put all their effort into creating something innovative. 

Italian sports and luxury vehicles stand out for their style, allure, and speed. Also, Italian automobiles combine elegance and heritage with slender contours and angular corners. 

Italian car brands have a rich history and are recognized worldwide for their exceptional quality, design, and performance.

Here are some of the Italian car logos and names: 

1. Pagani


First on our list of Italian car logos and names is Pagani. Pagani is an Italian luxury car company founded in 1992.

Horacio Pagani, an Argentine immigrant, received credit for its name. Pagani decided to start the production of sports vehicles after working for Lamborghini.

His debut product, the 550 horsepower Pagani Zonda C12, created a stir at the 1999 Geneva Motor Show. The world’s most expensive and fast car is the Zonda F supercar.

The vehicles made by Pagani Automobili SpA are instantly recognizable by their design, and they stand out for their superb road performance and very high-quality assembly.

Pagani announced in 2005 that it would increase its output over the following three years and join the US vehicle market in 2007.

Huayra and Zonda are two of this Italian automaker’s most well-known models.

2. Fiat


Fiat is best renowned for the wide range of models it has created over the years and for holding onto its distinctive brand identity despite several issues.

This brand, along with Alfa Romeo, Maserati, and Ferrari, is a part of the Fiat Group, which also owns American Chrysler. 

The Panda, Uno, Bravo, Punto, and Grande Punto are some of the most well-known models. The majority of them are small to medium-sized cars that are cheap. 

Unlike Asian-made vehicles, Fiat must undergo significant alterations before becoming notably well-known. 

The somewhat outdated models and the technical issues many Fiat owners attested to led to a persistent marketing deficit.

The new Fiat 500 satisfies both style and performance standards, making it one of the most warmly rated versions of the brand; it is because of it that Top Gear reviews highlight the merits of the new Fiat by labeling it a type of Latin version of Ford.

3. Alfa Romeo

Alfa Romeo

Next on our list of Italian car logos and names is Alfa Romeo. The Italian automaker is well-known for its high-end sports vehicles and has competed in auto races since 1911. 

It also manufactures Formula One cars. This Italian brand’s automobiles have competed successfully in various motorsports competitions, including Formula One, Grand Prix racing, sports car and touring car competitions, and rallies. 

With the help of works entries and private entrants, Alfa Romeo has participated in races as both a constructor and an engine supplier. 

The business was started in Milan in 1910 under the name ALFA. Alfa debuted its first vehicle, “the 24 HP,” in the same year. The company entered two vehicles in the Targa Florio race a year later. 

Istituto for la Ricostruzione Industriale, an Italian state-holding company, owned Alfa Romeo from 1932 to 1986.

In 1986, the company joined the Fiat group. In 2007, it changed to Alfa Romeo Automobiles S.p.A., a division of Fiat Group Automobiles, now Fiat Chrysler Automobiles Italy. 

4. Mazzanti


An Italian company called Mazzanti Automobili works in the auto sector and creates hand-built, high-performance vehicles.

Faralli & Mazzanti, the company’s original name, was established in 2002 by Luca Mazzanti and Walter Faralli. 

The Mazzanti Evantra coupe, preserved in the Museum of Tuscan Design archives and collection, Mu.De.To, helped the Mazzanti Automobili brand obtain global prominence. 

5. Lamborghini


Lamborghini is next on our list of Italian car logos and names. The company is named after Ferruccio Lamborghini, who founded it.

Ferruccio had time to complete his mechanic training and serve in the Second World War before he began building high-end automobiles. 

When the war ended, Lamborghini started making tractors and water heating apparatus. The brand stands for exclusivity, elegance, and style while making cars for the affluent. 

The golden bull is the decoration on the Lamborghini emblem’s black background. Each replica had names of bulls or locations where bullfights were held. 

6. Maserati


Maserati is another well-known brand on our list of Italian automobiles. It was established in 1914 by two brothers who love automobiles.

Although starting its firm in 1914, Maserati introduced their first high-end sports car 12 years later. 

Since then, the Maserati Corporation has been well-known worldwide thanks to amazing cars designed with racing events in mind.

The firm began to turn its attention away from racing cars in the 1960s and toward luxury automobiles. 

The three-pronged Poseidon trident represents strength and power in the Maserati logo. Blue and red are associated with hunger and dependability. 

7. Ferrari


Next on our list of Italian car logos and names is Ferrari. One of the best sports cars in the world is a Ferrari.

It’s not by accident that Top Gear calls the brand the most exotic, desirable, and simply spectacular manufacturer of cutting-edge supercars, placing it at the Top of the list of Italian automakers. 

This magnificent car has become synonymous with luxury cars and has made history by competing in races since the sport’s inception in the second part of the 20th century. 

It isn’t easy to believe they didn’t know what they were doing when the brand owner built the foundation of the business based on his own experience with car racing. 

8. Lancia


The brand’s name honors Vincenzo Lancia, a well-known racer and company co-founder.

Lancia was manufactured in 1906 by him and his buddy Claudio Foggiolino. The first Lancia vehicles were produced in 1907. 

After Lancia engineers created the first load-bearing body in the history of the automobile industry, the business rose to fame. 

This manufacturer makes medium-priced, entirely secure, and comfortable vehicles capable of traveling at high speeds. The Fiat Group owns the brand now. 

9. Abarth


Abarth is one of the Italian car logos and names. One of the more well-known manufacturers of racing and road vehicles in Italy today is Abarth.

The company was established in 1949, and Stellantis Corporation currently owns it. 

The company has made some of the most competitive racing vehicles the world has ever seen over the years.

The company’s emblem is a shield with a red and yellow backdrop split diagonally down the middle. The logo features a black scorpion in the middle to imply danger. 

Since many manufacturers in this industry like to highlight their heritage, the Abarth emblem is one of many Italian vehicle logos that incorporates the Italian flag. 

10. Iveco

Last on our list of Italian car logos and names is Iveco. The international automaker Iveco makes industrial vehicles, and its headquarters are in Turin, Italy.

One of Italy’s newest car companies is Iveco, founded in 1975. The logo features a horse in motion against a ring-like backdrop.

On the global scene, manufacturing industrial vehicles has remarkably increased in importance. 

It now includes 50 workshops spread throughout 19 nations. Produces automobiles, buses, fire trucks, vans, and diesel power plants. 

Iveco is an expert in creating light, medium, and heavy commercial vehicles, city and intercity buses, vehicles for use in quarries and construction sites, and specialized vehicles for use in military and off-road missions, firefighting, civil defense, and mining. 

This Italian automaker’s brand has about 5,000 retail and service locations across more than 160 nations. 

The corporation has a global output of over 150,000 commercial vehicles and a turnover of almost 10 billion euros. 

In conclusion, Italian car logos and names are known for their luxury, speed, and innovation in the automobile industry.

Each brand has its unique logo that represents its history and values. 

Italian brands continue to produce quality, respected vehicles worldwide, from racing cars to industrial vehicles.

And with a rich history in racing and engineering, it’s no wonder that Italian automakers remain leaders in the industry today. 

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